Exploring the Intersection of Bahraini Culture and Design: An Interview with Multidisciplinary Designer Razan Ahmed

Razan Ahmed’s passion for typography and design is evident in her diverse body of work, which includes motion graphics, art direction, and branding. As a Bahraini multidisciplinary designer, her work is research-led, and her creative thinking allows her to approach problems from different angles. With her experimental typographic book, she has delved deep into Bahraini folk stories and metaphors, utilizing her curiosity about Arabic typography to explore new ways of presenting these tales. As a perfectionist, she pays close attention to detail to ensure that the essence of her research is conveyed accurately through her designs. Overall, Razan Ahmed’s dedication to exploring her culture and heritage through design is truly admirable, and her work serves as an inspiration to designers looking to do the same.

Razan Ahmed’s Flow typeface is a stunning example of how architecture and design can intersect to create something truly unique. Inspired by the fluid and continuous architectural details of the Heydar Aliyev Center in Azerbaijan, the typeface captures the essence of the building through its curves and elimination of harsh edges. Designed for both the English and Azeri alphabets, the typeface is intended to be used as a wayfinding system in the building to guide visitors. The three variants of the lowercase letterforms allow users to choose the best option for their needs and preferences, reflecting the multi-functional use of the building and its ability to look different throughout the day based on its semi-reflective glass. Overall, the Flow typeface is a beautiful example of how design can draw inspiration from its surroundings and serve a practical purpose at the same time.

Razan Ahmed’s Sa’afa is an experimental typographic book that provides a glimpse into the rich cultural heritage of Bahrain through its folk stories and metaphors. The book is structured around the colors red, blue, and green, with the Jinn issue exploring the theme of fear through ghost stories told in the color red. The book is designed to appeal to both Arabic and English readers, with typography serving as the main source of imagery. Each ghost story is uniquely characterized through typography, creating a rich and immersive reading experience. Through this project, Razan Ahmed hopes to share her culture and the bizarre ghost stories that have been carried through generations, inspiring a greater appreciation for Bahraini folklore and the power of design to bring cultural stories to life.

In conclusion, Razan Ahmed’s Sa’afa is a captivating and experimental typographic book that delves into the fascinating world of Bahraini folk stories and metaphors. By exploring the colors red, blue, and green and utilizing typography as the primary source of imagery, the book provides a unique and immersive reading experience for both Arabic and English readers. Through this project, Razan Ahmed not only showcases her exceptional talent as a designer but also shares her culture with the world, highlighting the importance of preserving and celebrating cultural heritage through the power of design. Sa’afa serves as a remarkable example of how design can be used to bring cultural stories to life, inspiring a new generation of designers to explore and celebrate their cultural heritage through their work